Little Brother – Jay the Echo (Music Video)

Jay the Echo is a Hip Hop artist and producer from the Bay Area, California. He is interested in the utilization of music and other media as a vessel for social change. For more material, visit

Little Brother — Jay the Echo

“I think people are realising that movies and TV shows do a lot of work towards forming our social paradigm. It affects our perceptions of each other, subconsciously. And the people putting out entertainment media are usually coming from positions of privilege, so a lot of them aren’t in a place to understand the experiences of people who aren’t. We can’t sleep on that.” — Jay the Echo

Jay the Echo’s Little Brother Music Video addresses the villainisation of blackness in mainstream entertainment media using historical imagery and noir iconography. The video takes the viewer through two storylines: an actor reflecting on his role and black men occupying spaces that reference the US Civil Rights Movement. The video is dark, stylised, and cinematic.


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